Collaborating with a creator whose work spans rockets to race cars, our goal was to help their audience experience the thrill of engineering from home. We needed to design and launch three ambitious, high-performance projects for land, sea, and air, all within six months, while integrating them into a refreshed e-commerce experience. The catch? Our team had no prior expertise in these specific engineering fields.

Launching Point

Learn fast, build faster.

Working side-by-side with the creator, we immersed ourselves in the engineering details that would make each design succeed. Through close collaboration, rapid prototyping, and iterative testing, we developed three unique products to conquer the Land, Air, and Sea:

Land: An extremely aerodynamic foam-board RC car template built for speed and precision.

Air: A 3D-printed, rocket-powered monocopter capable of dramatic single-rotor flight.

Sea: A 3D-printed, rocket-powered hydroplane designed to accept multiple rocket motor types.

Simultaneously, we directed the complete relaunch of the creator’s e-commerce site, ensuring a seamless integration of the new kits alongside their existing product line.

Design & Brand Language

Beautiful builds need beautiful instructions.

While the physical models formed the heart of the project, the other half was all about presentation. We developed a cohesive visual identity that reflected the creator’s adventurous, engineering-driven brand. This included:

Step-by-step templates - precisely laid out for clarity and ease of use.

Assembly guides - visually rich, cleanly illustrated instructions to make complex builds approachable.

Consistent brand language - type and graphic style aligned across print and online presentation.

These assets not only elevated the customer experience but also turned each kit into a display-worthy artefact in its own right.

Outcome

From zero to launch in six months.

The collaboration delivered far more than a set of products, it created a complete customer experience from first click to final build.

Quality Documentation

Templates and instructions praised for their clarity and visual appeal, lowering barriers for first-time builders while still engaging experienced hobbyists.

E-Commerce Transformation

A redesigned store that seamlessly integrated the new kits with the creator’s existing range, increasing clarity and usability for customers.

Brand Elevation

Unified visual language strengthened the creator’s identity, making the products instantly recognisable across digital and physical touchpoints.

Beyond the measurable deliverables, this project became a jumping-off point for how we approach complex, multi-disciplinary challenges: combine deep collaboration, iterative prototyping, and considered design to deliver results that are both technically impressive and beautifully presented.

Following the success of Land. Air. and Sea.